Growth is a journey, not a destination. It’s a process of becoming, of moving forward with purpose, not pressure. For the last ten years, this has been at the heart of everything we do at KIC. We’ve grown together, from our first e-book to a global community, and now, we’re ready for our next chapter.
Just like you, we’re evolving too. We are so proud to introduce the new KIC, a reflection of our journey and our commitment to you. This is more than just a new look; it’s a deeper alignment with our core belief in holistic wellbeing and mindset practice. It’s about honouring the connection between a strong body and a strong mind.
This is our evolution, and we’re so glad to take you on this journey. .
Looking back, moving forward
When we first started, we never thought that our humble recipe e-book would turn into what KIC would become today.
We’ve always been driven by the desire to help people feel good - movement was about the feeling, not reliant on physical changes. As our community grew, so did we. We evolved into a website program, then into an app, expanding our workout offering. Soon the KICPod was born and we went on workout tours around Australia and New Zealand - allowing us to connect with our community more deeply. From office workouts to our Bump program, we’ve expanded to support you through different stages of life, as we experience them ourselves.
Each step has been a learning experience, shaped by your feedback, your stories, and your wins. You have been our biggest inspiration. You’ve shown us that wellness isn’t an aesthetic; it’s a feeling. It’s about showing up for yourself, even on the days you don’t feel like it. It’s celebrating the small victories and being gentle with yourself through the stumbles.
You’ve helped us understand that the process is the progress. And for that, we are so grateful. You are the reason we are here today, taking this next intentional step.
Our why: a deeper connection
So, why the evolution? Over time, we realised that our mission had grown beyond just movement. We've always been the feel-good fitness app, but we wanted to look further than fitness. Wellness is a holistic practice; we want to help you feel as connected to your mind as you are to your body.
Our evolution is about embracing a more complete picture of wellbeing. We believe that real growth happens when we move with intention. This means setting rituals and goals that nourish us from the inside out. It’s about building a strong foundation for both our physical and mental health. To us, wellness stands for a feeling not an aesthetic. Strong minds are the foundations for strong bodies and this strength starts with ourselves.
This rebrand is our commitment to that belief. We’re evolving to provide the tools and support you need for every part of your wellness journey. It’s still the KIC you know and love, just with more intention, more depth, and a greater focus on the whole you.
What’s evolving? More for your mind and body
With our evolution comes new ways to support your journey. We’re introducing features designed to help you connect with yourself on a deeper level.
You’ll find more resources for mindset and goal setting, helping you to tune it to what is meaningful to you and to move towards it with purpose. We are expanding our content to help you create rituals that last. Rituals in the KICApp will look like collections of different classes, recipes or practices to help you feel calm, have more focus, feel more energetic or rest with ease.
We want to provide you, our community, with the space to find the rituals that work for you and move forward with clarity and confidence.
Our journey is just beginning
This evolution is a celebration of how far we’ve come while sharing with you where we are going. We’ve been on our own growth journey, and just like you, we’re learning and evolving every day. Our promise is to continue growing with you, listening to you, and creating spaces and places where you feel seen, supported and celebrated.
Our community is the heart of KIC, we hope you can feel this as you explore what’s new. We invite you to join us for a New Year’s evolution. Let’s set our intentions, move with purpose, and continue this beautiful journey of growth, together.
Steph & Laura x
