Our Philosophy
We believe in the power of movement, clarity of mind, and the moments that create rituals.
What is KIC?
A holistic wellbeing platform that helps you move through life, with intention.
Meet our founders
Passion and purpose.
KIC was created by best friends Laura Henshaw and Steph Claire Smith, who wanted a kinder, more realistic, way to approach wellness. What began as a humble e-book, through to an app based in movement, KIC has grown into something much deeper. KIC celebrates movement for a feeling, not an aesthetic.
Our guiding belief
KIC is grounded in movement, mindset and rituals - all centred around four key beliefs.
01
We believe you are already enough.
02
Wellbeing isn’t about perfection, but progression.
03
It’s better to do the hard things, together.
04
Intentional actions over time create wellness rituals that transform you.
Why Rituals?
Rituals guide you to find energy, calm and connection – when it matters most.
Build the energy that carries you through.
This ritual is designed for the days when you need to tap into your power. Whether you're chasing a new goal, rebuilding habits, or simply craving that post-workout clarity, these practices help you channel energy.
Build self-belief and momentum.
Confidence isn't something you find — it's something you build. This ritual is about developing trust in your body and mind through consistent practice. It's for the moments when you need to prove to yourself what you're capable of, but you're never moving alone.
Prepare for rest and restore.
Quality sleep isn't about shutting off — it's about intentional reflection and acknowledging the day that was. This ritual combines gentle movement that releases the day's tension, practices that calm your nervous system, and nourishment that supports deep rest.
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