Have you ever told yourself, "I'm not a runner"? So many of us have. We see people jogging effortlessly and assume it's a special club we can't join. But what if we told you that if you run, you are a runner? It’s that simple. At KIC, we’re here to help you let go of those limiting beliefs and find the joy in putting one foot in front of the other.
The KICRun program was created to make running accessible for every single body. It’s not about pace or distance; it’s about the feeling of moving your body, clearing your head, and being part of an incredible running community that cheers you on every step of the way.
With hundreds of thousands of runs powered by KIC, our community is a testament to what’s possible when we have the right support. This is your guide to our KIC running program, our philosophy, and how you can become part of our much-loved KIC Run Club.
Our running philosophy at KIC
Running with KIC is different. We strip away the pressure and expectation. There are no leaderboards and no competition. Our philosophy is built on kindness, self-compassion, and celebrating the act of showing up for yourself. We believe that movement should make you feel good, and our running training program is designed with that at its core.
We start slow, focus on building confidence, and remind you that every run—whether it’s a walk/jog interval or a new personal best—is a win. You’ll be guided by our head run coach and KIC co-founder, Laura Henshaw, whose feel-good vibes and encouraging words in your ear will make you feel like you have a best friend by your side.
As KIC member Meg shared, "I can now see why everyone truly loves running and I’m so grateful for KIC for helping me find joy in something that I never thought I’d get into."
The KICRun programs
Our KIC run program options are designed by physiotherapists and backed by experts to ensure you’re training safely and effectively. Whether you’re lacing up your shoes for the first time or training for a new distance, we have a structured program to guide you.
If you miss a run, there’s no need to worry. Your program waits for you. Life happens, and our approach is flexible, allowing you to go at your own pace.
For beginners and first-time runners
- KICRun 0-3km: This 8-week program is about putting the fun in fundamentals. With 2-3 runs per week, Laura guides you from the very first step.
- KICRun 0-5km: Perfect for building running confidence. This 8-week, 3-run-per-week program helps you find your rhythm and proves you can go the distance.
For levelling up
- KICRun 5-10km: Ready for the double-digit club? Over 8 weeks, we’ll help you build endurance with a mix of interval training and longer runs.
- KICRun 10-21km: Tackling a half marathon is a huge achievement, and we’ll get you there. This program incorporates strength and recovery tips to support your training.
- Marathon Ready: For those with big running dreams, Laura will guide you from 21km all the way to the 42.2km finish line.
Other running options
- Return to Running Postpartum: A gentle program designed to help you carve out time for yourself and move your body at your own pace.
- Guided Runs: Don’t want to commit to a program? Choose from a huge range of one-off guided runs based on pace, distance, time, or vibe.
- Treadmill Classes: Get your cardio fix with guided treadmill workouts to boost your stamina and challenge your body.
More than just running
A strong running journey is supported by a well-rounded routine. Your KIC membership unlocks everything you need to support your training, including:
- Strength for Running Classes: Developed by expert trainers and physios, these sessions help minimise injuries and improve performance by strengthening key muscles.
- Mobility Classes: Recovery is just as important as the run itself. Our mobility classes are perfect for a post-run wind-down or to unwind from a day at your desk.
How to get started:
Joining our running community is easy. It all starts in the KICApp.
- Download KIC from the App Store or Google Play.
- Start your 7-day free trial to unlock every KICRun program.
- Choose your program based on your goals and current fitness level.
- Lace up your shoes, press play, and let Laura guide you.
You’ll also gain access to our supportive KIC Facebook Community of over 50,000 members, where you can share your progress, ask for advice, and celebrate your wins.
Kaylah, another member, shared her experience: "You have really changed my life with my 0-5km journey. I have never felt better about myself... you really help people overcome barriers they never thought they'd be able to do."
We are so ready to welcome you to the KIC running program. Let’s do this together.
