We believe that we are stronger together. At KIC, community is at the heart of everything we do, and sometimes that means reaching out to friends who share our vision to create something truly special for you. Our KIC collaborations & partnerships aren't just about putting our name on a product; they are about finding brands that align with our values of inclusivity, authenticity, and kindness.
Whether it’s making healthy eating easier or helping you feel confident in your activewear, we team up with partners who want to support you on your wellness journey just as much as we do. We are so proud of the relationships we’ve built and the experiences we’ve created for our community.
Here is a look at some of our most notable partnerships and how they help us support you.
Dineamic
We know that life gets busy. Sometimes, despite our best intentions, cooking a wholesome meal from scratch just isn't on the cards. That is why we partnered with Dineamic to bring your favourite KIC recipes out of the app and straight to your door.
This collaboration was nearly 10 years in the making. Since starting with a recipe e-book back in 2015, we have always dreamed of making healthy eating accessible without the stress. Partnering with Dineamic felt like the perfect fit because they value quality, honesty, and sustainability just like we do.
Together, we’ve created a range of ready-made meals that actually taste like home cooking. We were involved in every step, from taste-testing to seeing how the meals are made by hand. Whether it’s our Ginger Lime Fish Curry or the community-favourite Free Range Chicken Pesto Pasta, these meals are designed to fuel your body with kindness when you are short on time.
- Why we love it: It’s healthy eating made easy, with no compromise on flavour or nutrition.
- Get involved: You can order your KIC x Dineamic meals directly online and have them delivered to your door.
Stax
Movement should make you feel powerful, and what you wear plays a big part in that. We teamed up with Stax to create an activewear collection with one core mission: to help you move with confidence.
Inclusivity is non-negotiable for us. We worked closely with Stax founder Don Robertson to design a 15-piece collection that champions comfort, quality, and style for every body. It wasn't just about making clothes; it was about creating pieces that remind you that you are enough, just as you are.
To bring this vision to life, we invited members of our own KIC community to be part of the campaign shoot. Seeing our members shine in front of the camera was a highlight for us. As KIC member Phoebe shared, "The two brands stand for so much of the same thing... seeing them come together and create some gorgeous items for both of their communities is incredible."
- Why we love it: It celebrates every body and supports you through every squat, stride, and stretch.
- Get involved: Keep an eye out for future drops and community events where we celebrate movement together.
Sheet Society
Rest is just as important as movement. We often focus so much on the "doing" that we forget about the "being." Our partnership with Sheet Society was born out of a desire to help our community prioritise sleep and recovery.
The KIC Rest Club with Sheet Society is all about finding sleep habits that work for you. We know that sleep looks different for everyone, so we wanted to strip back the pressure of a "perfect" routine and focus on genuine rest rituals.
From butter-soft sheets that make getting into bed a joy, to sharing real tips from our community on how they wind down, this collaboration is a gentle reminder to slow down. Whether it’s reading a book, doing a gentle KIC flow, or simply turning off screens a little earlier, we are here to help you find your best rest.
- Why we love it: It reframes sleep as an essential act of self-care, not just a necessity.
- Get involved: Explore our sleep content in the KICApp and discover how upgrading your bedding can upgrade your rest.
New Balance
If you’ve joined our KICRun programs, you know that having the right support on your feet makes all the difference. Our friends at New Balance have been incredible partners in helping our running community hit the pavement with confidence.
We love New Balance because they understand that running belongs to everyone. It’s not about how fast you go, but that you show up. Through our challenges and events, we’ve been able to connect our runners with gear that supports them from their first 5k to their first marathon.
- Why we love it: They champion the everyday runner and prioritise comfort and performance.
- Get involved: Look out for KICRun challenges where you might just win a fresh pair of kicks to support your training.
Growing together
These collaborations are just a snapshot of how we are working to bring you more value, more support, and more joy. We are always looking for new ways to partner with brands that align with our mission to make wellness accessible and inclusive.
We are so grateful to have you on this journey with us. Whether you are enjoying a Dineamic meal after a long day, crushing a workout in your Stax gear, drifting off to sleep in Sheet Society, or lacing up your New Balance shoes to step outside your comfort zone, we hope these moments remind you that you belong here, and that we’re cheering you on — every step and stride along the way.
